BS Development Communications

Bachelor of Science in Development Communication is a four-year course that prepares the students to acquire competencies in three major areas– Community Broadcasting, Development Journalism, and Educational Communication.  The program prepares the students to become professionals in the field of development communication whose key purpose is to use participatory and mediated communication to facilitate society’s planned transformation (particularly of rural communities) from a state of poverty to one of a dynamic socio-economic growth characterized by equity, sustainability, agency, and active citizenship in social, political, and economic spheres.

Program Goals

This program aims to equip students with the knowledge and skills needed in teaching, managing, and implementing communication programs for development.

Specific Professions/Careers/Occupations for Graduates

Graduates of this program may find employment as public and corporate communication/information officers, social science and communication researchers/analysts, communication/media planners and managers, program/project development officers, media practitioners, learning system designers, multimedia designers, and in the allied professions.

Program Outcomes

• Develop a critical understanding of development perspectives;
• Define and access information needs; assess and organize information and knowledge; produce, share, and utilize information and knowledge;
• Apply communication theories/models, principles, practices, and tools in development work;
• Develop a communication program/plan;
• Demonstrate effective interpersonal skills as a linker, networker, and mediator;
• Communicate in different formats and platforms (print, broadcast, and online);
• Conduct communication research, monitoring, and evaluation;
• Develop and produce multi-media materials;
• Demonstrate program management and leadership skills;
• Develop entrepreneurial capabilities;
• Adhere to ethical standards and practices;
• Know and practice rights and responsibilities and accountabilities in the communication profession; and
• Integrate technical knowledge (e.g., Biological Sciences, Physical Sciences, Health Sciences, and Applied Sciences) in content development and management
• Participate in the generation of new knowledge or in research and development projects